The second thing to take a look at is the page for volunteering to assist in doing the good work.How can a company lose? You do the right thing, you do it to help the families of deployed military and get great PR as a by-product. Think of how easy it might be to divert marketing dollars to good works in the communities of the very people who represent your markets all over the country. You're still spending your money for marketing, but you're making that same money work harder by giving it away to provide a kindness to others.
Things to consider:
- You have to know your market (or markets).
- You should have a good understanding of those markets (Where do they hang out? What's important to them? What are their needs?)
- Consider what you might do: support an existing project, begin your own project, will it be on-going or will it be a one time event? Who can you partner with? Perhaps another business? This of the success of Share Our Strength--food and wine events all over the country where restaurants come together in support of raising funds to abolish childhood hunger. People pay lots of money to eat and drink at these events. If your restaurant is there, if the food you serve is outstanding, what better marketing can you get than this? Getting the food in the hands (and mouths) of potential customers is the best use of your marketing funds...and you get to do it in such a way that others in your community are helped too.
- K.I.S.S. Yes, keep it simple. Don't get carried away. After all, you still need to run a business!
Share Our Strength Working towards ending child hunger in America.
A Taste of the Nation One of the events for SOS.
The Center for Law and Social Policy is an opportunity for lawyers to offer their services and knowledge in the assistance of organizations helping people who are living on the edge of poverty.
Toys R Us partners with Autism Speaks to educate families about autism and to raise funds for research.
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