BP oil crisis, media hype, critics galore...Bad Hair Day?

Try out old advice for the current crisis communications example of the BP oil fiasco. Marketing Your Way Through a Negative Situation.

You can rate BP in their marketing and communications efforts, or just learn from them by observing how they're handling this negative situation. Go to their site to see what they have to say. They have a page just for information about what's going on, and what they are doing to "Make it Right".